Why you should be focused on SEO generated organic leads instead of PPC when real estate is slow!5 Apr Rick Orr - Broker & RealSavvy CEO
Having been a top producing real estate agent since 1998, I have witnessed three major market downturns in my career from the dot com crash to the 2008 housing crash to the now very real downturn of 2022-23. During the 2008 and 2009 crash I first started investing in a personal website to stay relevant and connected with the sphere. What I didn't expect then was how effective good SEO was for generating net-new business for literally ZERO costs versus PPC. Suffice it to say, now is the time to have a powerful SEO ally in your website provider. We at Realsavvy pride ourselves as being THE best at generating SEO leads from your website primarily through well-crafted landing pages with hyper-local content.
In today's digital world, businesses are increasingly reliant on generating leads to drive revenue growth. Two popular methods for lead generation are Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising. While both methods have their advantages, SEO-generated leads offer several unique benefits over PPC-generated leads. Right now, you should be focused on TCO (total cost of ownership) right now and NOT pouring wasteful money into platforms that tout lead generation as the only way for you to survive. I can tell you, from 24 years of experience, now is not the time to spend on PPC, now is the time to create great content and attract high-intent new users as well as referrals from your sphere.
First and foremost, SEO-generated leads are typically of higher quality than PPC-generated leads. This is because SEO leads are generated by organic search traffic, meaning that the user was actively searching for a product or service related to your business. On the other hand, PPC-generated leads are often the result of someone clicking on an ad, which may not necessarily indicate an active interest in your product or service. This means that SEO leads are more likely to result in conversions and sales, making them a more valuable investment.
In addition, SEO-generated leads offer long-term benefits for your business. While PPC ads provide immediate visibility and results, they only last as long as you continue to pay for them. Once you stop paying for the ads, your visibility and traffic will decrease. With SEO, however, the benefits are long-lasting. By optimizing your website and content for search engines, you can continue to generate organic traffic and leads for years to come.
Another benefit of SEO-generated leads is that they are more cost-effective than PPC-generated leads. While PPC ads can be expensive, especially for competitive keywords, SEO can be done relatively inexpensively. While it may take some time and effort to optimize your website and content for search engines, the ongoing benefits of organic traffic make it a worthwhile investment.
Finally, SEO-generated leads offer greater brand credibility and authority. When your website appears at the top of search engine results, it communicates to users that your business is trustworthy and credible. This can lead to higher levels of customer loyalty and advocacy, as well as increased visibility and sales.
In conclusion, while PPC-generated leads can provide immediate results, SEO-generated leads offer several unique benefits that make them a valuable investment for businesses. With higher quality leads, long-term benefits, cost-effectiveness, and increased brand credibility, SEO is a powerful tool for driving revenue growth and achieving business success.